Keyword Research
from scratch to strategy
Keyword research sits at the center of every decision in SEO — what to write, what to build, where to focus. This program walks through the mechanics of finding, evaluating, and grouping keywords that actually match how people search.
Enroll NowSix modules,
one clear thread
Each module builds on the previous one. You start with understanding search intent, move through tools and data interpretation, then finish with real clustering and content mapping work.
The program uses Ahrefs, Google Search Console, and Keyword Planner as primary tools — no proprietary software, nothing you need to buy separately.
Search Intent Fundamentals
Why the same keyword can mean four completely different things depending on context — and how to tell them apart before you build anything.
- Informational vs transactional intent
- SERP feature analysis
- Intent mismatch patterns
Seed Keywords and Topic Maps
Starting from a blank page and building a structured topic map that covers a niche without obvious gaps or redundant overlaps.
- Competitor gap analysis
- Topic clustering logic
- Seed expansion methods
Metrics That Actually Matter
Volume, difficulty, and CPC are starting points — not conclusions. This module covers what the numbers mean in practice versus what tool vendors claim.
- Keyword difficulty calibration
- Volume seasonality reading
- Low-competition opportunity spotting
Long-Tail and Question Keywords
Where most traffic actually lives — and why targeting head terms first is usually the wrong sequence for sites under two years old.
- People Also Ask mining
- Forum and Reddit extraction
- Autocomplete pattern reading
Keyword Grouping at Scale
Manually grouping 40 keywords is manageable. Grouping 4,000 requires a system. This module covers spreadsheet-based and semi-automated approaches.
- SERP-based clustering
- Parent-child keyword hierarchy
- Cannibalization prevention
Content Mapping and Prioritization
Connecting keyword groups to specific page types, deciding what to build first, and how to present a keyword strategy to a team or client.
- Priority scoring frameworks
- Page type assignment
- Strategy documentation
After completing the program
Program instructors
Keyword work is mostly pattern recognition. The tools give you data — but you still need to decide what it means for a specific site in a specific context.